AI video creation with a filmmaker’s eye. I’m Jonathan Degueldre, a Cape Town content creator exploring product transformations, imagined worlds and live action combined with AI for brands.
I approach an AI film with the same care as a shoot. Each shot begins with a carefully prepared cinematography prompt: framing, lens character, lighting, camera movement, performance and atmosphere. I build each prompt around your story, then refine it shot by shot.
Generation is one part of the process. I select and refine the strongest shots, then shape the pacing, colour and sound in the edit—bringing everything together into a polished film with a consistent look and feel.
Three directions / One creative purpose
What could your brand become?
Transform a product, create an unbelievable story or take a real shoot somewhere unexpected. Start with the idea and choose the right approach.
01
Product transformations
A familiar product. A different possibility.
Explore changes in colour, finish, scale or surroundings. Build a reveal around a product that moves through different looks and worlds, with its identity guiding the creative direction.
Product launches · Finish concepts · Social reveals
Imagine this brief +
A trainer moves through three colourways. With each transformation, the world around it changes—from a city street to a desert to a room filled with water.
A city folding around a character. An ocean rising into the sky. An everyday moment opening into another world. Build a distinctive narrative around the unexpected, with the brand and its message at the centre.
Brand films · Launch teasers · Original visual stories
Imagine this brief +
A single drop of perfume becomes a vast landscape. The camera travels through it before returning to the bottle, revealing a world inspired by the fragrance.
Bring filmed products, people and locations together with imagined sequences. Plan a new shoot around the idea, or explore how existing footage could open into a new setting, transition or sense of scale.
Hybrid campaigns · Product films · Extensions of existing footage
Imagine this brief +
Film a car and driver on location. Let the road lead into an imagined landscape, then return to the real journey with one continuous story.
The strongest approach starts with the brief. Decide what benefits from being filmed, what AI can add, and how both belong in the same story.
LIVE ACTION
The human connection.
Products. People. Performances. The detail and presence of a real shoot.
+
AI CREATION
The world around it.
Settings. Scale. Transformations. Imagined moments shaped for the film.
One story. A consistent look. A considered edit.
01 / PLAN
Design the connection.
Work out what to shoot, what to imagine and where the transitions happen. Agree on references and the final formats.
02 / SHOOT
Capture the foundation.
Film the product, performance and camera movement with the complete story in mind—or assess how existing footage can fit.
03 / BRING TOGETHER
Make it feel like one film.
Develop the AI sequences and combine them with the footage, shaping the colour, sound and pacing into the final edit.
AI films / Coming into focus
Imagined. Soon in motion.
A collection of AI video experiments is on the way. The concept above is a still-image study. The dedicated AI films will be added as the collection develops.
Opens an email draft. A few lines is a good start.
Bring a product, a story or a piece of footage.
Tell me what you want to transform or imagine, what needs to stay real, and where the film will live. We can shape the creative approach around your brief.
